From Struggling to Sales: George’s Story

Last year, George Lorimer went on vacations to Europe, Hawaii, and New York. After each trip, he felt excited to head back to his job as an agent, and walked into the office to find that sales had closed and … Continue reading

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Free Up Your Time and Enjoy Your Job with Outsourcing

Imagine you’re in charge of hosting a party at your house tomorrow. You still need to purchase paper plates, clean your house, buy and prepare the food, and hang the decorations. With so much to do, what are the chances … Continue reading

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How Sam Quadrupled Sales, and Learned to Love His Job Again

Let me tell you about one of my students named Sam. When we first met, Sam was an agent in Lakewood, Colorado, who was working 70-80 hours each week and was lucky if he closed 20-30 deals per year. He … Continue reading

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Less Blah, More Brilliance – How to Do More of What You Love

What are your criteria when it comes to a successful real estate career? Here are a few of mine: A steady stream of clients who automatically seek out your valuable services without any cold prospecting A normal work week (or … Continue reading

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Universal Business Principle #6: The ONLY Way to Transform Your JOB into a BUSINESS is to Work ON Your Business Rather Than IN it

Most agents are so wrapped up in their job of selling real estate that their job and their lives are indistinguishable. It certainly used to be this way for me. My job consumed me. Even when I took some rare … Continue reading

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Coaching Corner: How Bob Closed Sales Every Day but Sundays and Holidays for the Past Ten Years

The best thing about my job is seeing just how massively agents’ lives can change by applying my teachings. It’s truly incredible to be able to play a part in helping your businesses — and personal lives — grow and … Continue reading

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How a Free Half-Day Seminar Changed Two Agents’ Lives

Although I am very satisfied with my career right now, I remember what it felt like to want more. More time. More money. More success. But I also remember feeling completely lost over how to achieve those goals. Many of … Continue reading

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What is Success?

How would you define a successful and enjoyable career in real estate? I would describe it this way: You have a steady stream of clients who automatically seek out your valuable services without you having to do any cold prospecting. … Continue reading

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How to Create Your USP and Truly Be One-of-a-Kind in Your Prospect’s Eyes

A compelling USP (Unique Selling Proposition) is like a blinking neon arrow pointing you out against your competition. But in truth, most real estate agents don’t have an effective one. The good news is that by shifting your mindset and … Continue reading

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Why Image Advertising is Ineffective (and a Shameful Waste of Your Hard-Earned Money) and What to Do Instead

How to spot image advertising Even if you’re not familiar with the words, you’ve seen image advertising many times before. Image advertising’s biggest distinguishing feature is its focus on the agent. It uses bold statements like “I’m #1,” “List with … Continue reading

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